In addition, she noted, there is significant potential for Sweetie Pie Organics to become a dominate player because the space is currently extremely fragmented with mostly new, small brands. She explained that using food and beverages, rather than supplements and teas, to boost lactation is a relatively new trend, and therefore there “is a lot of unmet need in the market.” A highly fragmented market ripe for leadershipĪs an early mover in the new lactation support category, Cantrell says Sweetie Pie Organics is well positioned to capture a significant share of the currently highly fragmented space. In addition to the smoothies, the company offers two lactation bars – a chocolate brownie and an oatmeal raisin – both of which claim to help boost lactation without loading mom up with sugar or unnecessary calories, which can be a downside of the many lactation cookies on the market currently. It also has flaxseed, which provides omega fatty acids that many mothers look for to help with their babies’ brain and eye development, she noted. In addition, she noted, the lactation smoothies “have only six clean ingredients, which are apple, pear, passion fruit, fenugreek – which is a galactagogue and the active ingredient – and that is pretty much it. It is not only one ingredient, but it also provides nutrition, hydration and galactagogues – all of which contribute to production,” she said. The company’s Apple Pear with Fenugreek lactation smoothie offers new mothers “everything they need to boost lactation. “One way we are helping is by providing the most complete solution on the market … through our three lines of lactation smoothies and lactation bars,” as well as with our prenatal morning nausea drops, she explained. “Our goal is to make pregnancy and breastfeeding easier for women,” many of whom want to breastfeed but may struggle with producing enough milk consistently to meet their children’s need during the first six to 12 months of life, company co-founder Liliana Cantrell told FoodNavigator-USA at Rabobank’s FoodBytes! pitch slam in New York City earlier this month.
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